Harris Furnishings Monthly Content Calendar

The brief

“There aren't enough hours in my working day. I feel under pressure constantly. It's not one task — it's the volume. Eight hours a week live-posting on social, while serving customers, doing the books, handling marketing across radio and magazines.”

The pattern

The bottleneck isn't writing posts. It's posting them live, fragmented across the day, while trying to run a showroom. Same Claude that writes generic furniture posts in five seconds will write Harris Furnishings posts in five seconds — if you feed it Harris Furnishings.

The move

Feed it better inputs. The data layer is a variable too. Costa Blanca, expat homeowners, in-store only, 12 years established, the marketing-mix context — all baked into the system prompt. Generic prompt + this context = a working content planner, not a content vending machine.

The build

One Claude Haiku 4.5 call. ~1,100-token system prompt encoding north Costa Blanca, the expat audience, the climate cycle, the in-store-only CTA rules, and the voice (friendly + professional, never flashy). Pick a category, write two lines about this month's focus, get back twelve posts.

The tool

Try it below. Choose a category, write a sentence or two about what this month is for, and the planner returns a 4-week calendar — 12 posts paced Mon/Wed/Fri (or Tue/Thu/Sat), each with caption, photo brief, platform, content type, and hashtags — plus one consolidated shoot list grouping every photo into a single 90-minute showroom session.