Blog
Notes on running a business with AI in the loop. What's working, what isn't, and what we're learning along the way.
Stop Guessing Whether AI Is Coming for Your Work. Ask the Data.
Anthropic made its Economic Index queryable in plain language inside Claude. For a one-person business, that turns an anxious question into a research task you can run in a minute.
Seven Superpowers, One Command: The Marketplace Is Live
We've turned the tools we build for our own one-person business into a Claude marketplace you can add in one line. Here's what's inside, and why it matters.
A Table at La Harinera: What Valencia's Independents Reminded Us
We exhibited at the Entrepreneur Fair at the València Nomads Hub Summer Meetup. Here's what showing our toolkit to a room of independents reminded us.
Rent the Model, Own the Tool
Most AI tools are someone else's login — a subscription that can change its price, its terms, or vanish. The case for owning the tools you depend on.
'Improve Efficiency' Isn't a Goal
The most common way an AI project fails: nobody defined success in numbers first. Turn 'improve efficiency' into a measurable target before you build.
From Stalled Pilot to Shipped: The SHAPE Method
Most AI projects don't fail, they just never end. SHAPE is the five moves that get one over the line: Situation, Hypothesis, Action, Process, Evidence.
Get Strategic Before You Prompt: The PAST Framework
Most people jump straight to prompting and get scattered AI experiments. PAST — Purpose, Audience, Scope, Tone — is the four questions to answer first.
Vet the Stranger in Your Inbox
Cold pitches, partnership DMs, would-be hires, and bots. A ten-minute public-sources check before you reply warmly, hire, sign, or endorse.
Write Like You, Not a Robot
AI makes everyone sound the same. When you're the whole business, your voice is the one thing a competitor can't clone. Here's how to keep it.
Stop Building Things Nobody Wants
Your scarcest resource isn't skill or tools. It's time. Here's how to gut-check an idea before you build it, and stop losing weeks to things nobody asked for.
Advantage Solopreneurs: Why 95% of Enterprise AI Fails and One-Person Businesses Win
MIT NANDA's 2025 GenAI Divide report says 95% of enterprise AI fails. For solopreneurs, that's not bad news – it's the structural advantage of our era.
Capability Isn't the Bottleneck Anymore
Yesterday Anthropic spent a developer conference on tooling, capacity, and adoption — not on a new model. Here's what that means for solopreneurs.
Why We Don't Sell GEO Separately
Generative Engine Optimisation is becoming the new SEO – and agencies are already charging £1,800–£3,500 for audits. We bake it into every build. Here's why.
Your Business Runs on Your Hard Drive: Why Resilience Means Ownership
When Spain's power grid went down, everything still worked – because the files were local, human-readable, and ours. Here's why that matters.
Async Is the Superpower: What Good Remote Communication Actually Looks Like
Capture at the speed of thought, process at the speed of attention. How async communication – with AI as the processing layer – beats meetings every time.
Your brain is for having ideas, not storing them: why every solopreneur needs a digital brain
David Allen was right – your brain is for having ideas, not storing them. The Zeigarnik effect proves it. Here's why a digital brain isn't a nice-to-have for solopreneurs, it's the foundation everything else is built on.
Getting Things Done in 2026: How AI Finally Makes GTD Work for Solopreneurs
David Allen's GTD methodology always made sense in theory. In 2026, AI finally closes the execution gap – here's how a real solopreneur system works.
The Evolution of Second Brains: From Zettelkasten to AI-Powered Context
How personal knowledge management evolved from index cards to AI-powered context – and why your second brain needs to be uniquely yours.