Blog
Notes on running a business with AI in the loop. What's working, what isn't, and what we're learning along the way.
Advantage Solopreneurs: Why 95% of Enterprise AI Fails and One-Person Businesses Win
MIT NANDA's 2025 GenAI Divide report says 95% of enterprise AI fails. For solopreneurs, that's not bad news – it's the structural advantage of our era.
Capability Isn't the Bottleneck Anymore
Yesterday Anthropic spent a developer conference on tooling, capacity, and adoption — not on a new model. Here's what that means for solopreneurs.
Why We Don't Sell GEO Separately
Generative Engine Optimisation is becoming the new SEO – and agencies are already charging £1,800–£3,500 for audits. We bake it into every build. Here's why.
Your Business Runs on Your Hard Drive: Why Resilience Means Ownership
When Spain's power grid went down, everything still worked – because the files were local, human-readable, and ours. Here's why that matters.
Async Is the Superpower: What Good Remote Communication Actually Looks Like
Capture at the speed of thought, process at the speed of attention. How async communication – with AI as the processing layer – beats meetings every time.
Your brain is for having ideas, not storing them: why every solopreneur needs a digital brain
David Allen was right – your brain is for having ideas, not storing them. The Zeigarnik effect proves it. Here's why a digital brain isn't a nice-to-have for solopreneurs, it's the foundation everything else is built on.
Getting Things Done in 2026: How AI Finally Makes GTD Work for Solopreneurs
David Allen's GTD methodology always made sense in theory. In 2026, AI finally closes the execution gap – here's how a real solopreneur system works.
The Evolution of Second Brains: From Zettelkasten to AI-Powered Context
How personal knowledge management evolved from index cards to AI-powered context – and why your second brain needs to be uniquely yours.