Case Study

Remote Work Europe

From a hand-built Squarespace site to an AI-operated media platform in two weeks — built around the journalism Maya was already doing.

One person producing the output of an entire team

What we built around: Maya is a journalist with a decade of relationships across European remote-work policy, tax, and lifestyle. We built a system around the journalism she was already doing — so it ships more, more often, with less hand-formatting in between.

Not long ago, remoteworkeurope.eu was a Squarespace site — ten static pages, a blog posted to by hand, and an external store. Two weeks after we started, it was an AI-operated media platform. Here's the before and after, in Maya's own words, and what changed in the first fortnight.

Two weeks From static Squarespace to an AI-operated platform
40+ sources News monitored across Europe, twice a week, on its own
No code Run entirely by Maya — described in plain English, shipped by AI
Before

What Maya did with her time

  • Hand-formatting every blog post in Squarespace, one at a time
  • Wishing for a job board, a news feed, country pages — and never getting near them
  • Running an external store that didn't talk to the rest of the site
  • Posting to social manually, or not at all
  • Paying a developer for any change she didn't dare make herself
  • Spending the afternoon on admin instead of the work her readers came for
After

What Maya does with her time now

  • Shipping country pages, partner pages, and resource guides every week
  • Letting six APIs feed a job board that posts itself
  • Watching news monitoring scan forty-plus European sources twice a week, on its own
  • Running three social streams that publish on schedule — news, blog, products
  • Earning affiliate revenue from contextual links inside relevant articles
  • Describing a change in plain English and watching the AI assistant ship it

Two weeks ago I couldn't edit my own homepage without paying someone. Now I ship three country pages before lunch — and the news engine, the social feeds, and the job board keep running whether I'm at my desk or not. I still haven't written a line of code.

— Maya Middlemiss, Remote Work Europe

Week 1

  • Individual news pages appearing in Google News
  • Country-specific content feeds readers can subscribe to
  • FAQ sections that show up directly in search results

Week 2

  • Automatic news monitoring across Europe
  • Private micro-site for a book study group — built in an afternoon
  • Three social media channels posting on schedule
  • Newsletter with AI-assisted writing

Ongoing

  • Stories appearing in Google News within days of publishing
  • Affiliate partnerships earning revenue from relevant links
  • Everything tracked and organised in one place
  • All operated by Maya — not a developer

What this looks like day-to-day

Maya's readers get fresh European news

Stories from across Europe land on the site without Maya touching the publish button. Each one gets its own page and shows up in Google search where readers can find it.

A book group gets its own private corner

Maya built a private micro-site for a study group in an afternoon. She wanted it, she described it, the AI shipped it.

Followers get a steady drip without spam

Three social channels post on schedule — news, blog, products. Maya isn't on the treadmill; the work she's already done feeds the channels on its own.

Searchers find the country page they need

Country pages, partner pages, resource guides — all built to rank in search and growing every week. Readers find what they came for; Maya gets to keep writing.

An AI-operated media platform, built around her

We turned a hand-updated brochure site into a system that runs the publication for her:

  1. News that monitors itself

    An AI layer scans forty-plus European sources twice a week, writes up what matters, and publishes each story to its own search-ready page.

  2. A job board that fills itself

    Six data sources feed a live job board that posts and updates on its own — no manual curation.

  3. Social that posts on schedule

    Three channels — news, blog, and products — publish on a set schedule, so the work Maya has already done keeps reaching people without her on the treadmill.

  4. A site she changes in plain English

    Maya describes a new country page or feature in plain language and the AI assistant ships it — no developer, no waiting.

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